Reviewer Guidelines

Rigor and Thoroughness

The entire manuscript (including the title, consumer relevance and contribution statement, and abstract) should be considered in detail. Please pay close attention to assumptions, assertions, constructs, methods, analyses, and implications. If you feel qualified to evaluate only a particular aspect of a manuscript, indicate this in your confidential comments to the editor and associate editor. Always note the strengths as well as the weaknesses of the manuscript in sufficient detail to support your recommendation to the editor and associate editor. For instance, when referring to previous research, always provide a complete citation.